- Sulfate Free Shampoo
- Vibrancy for Color-Treated Hair & Acts of Love for Our Planet
- Naturally Derived 93%
- 100% Biodegradable Formula
- Peta Approved
- Global Animal Testing Policy
- Yes Natural Coconut Oil
- Yes Natural Murumuru Butter
- Yes Ethically Sourced Rose
- Yes Safe for Colored Hair
- Yes with Plant Based Cleanser
- Yes Formulated Without Microplastics
- Yes Formulated Without Phthalates
- No Sulfate Cleansers
- No Silicones
- No Parabens
- No Dyes
- No Guilt
Give a little love to your beauty, spirit and planet everyday in your shower. Beauty & Planet.
Our Purpose We're committed to small acts of love that make you and our planet a little more beautiful every day. Because you're at your best when the planet is, too. That's why vegan formula, infused with Amazonian murumuru butter, gives vibrancy and moisturization for a healthy-looking gloss as the fragrant kiss of Bulgarian rose petal unlocks your inner radiance!
100% Biodegradable Formula
Did you know that most shampoos don't fully decompose over time? But we do! 100% of our ingredients break down into basic components shortly after use or are already in a form that can be readily returned to nature. Powerful goodness for your hair, less burden on the planet!
*Ingredient biodegradation based on OECD test methods (301, 302 and/or 310) and Principles.
93% Naturally Derived
We believe in carefully selecting ingredients sourced from nature. 93% of our formula, including water, is naturally derived, meaning it's unchanged from nature or, after some processing, keeps over 50% of its original structure.
Expiration Date01/01/2024 00:00:00
Water*, cocamidopropyl betaine, sodium chloride, sodium lauroyl isethionate, sodium benzoate, cocos nucifera (coconut) oil*, astrocaryum murumuru seed butter*, rosa damascena flower oil*, helianthus annuus (sunflower) seed oil*, sodium methyl cocoyl taurate, fragrance (parfum), glycol distearate, lauric acid, citric acid*, stearamidopropyl dimethylamine, potassium sorbate, coconut acid*, ppg-9, benzyl alcohol, benzyl salicylate, citronellol, linalool.
You know it - squeeze, lather, rinse. Go easy on the tap.